Should You Rethink the *MODEL?
At the core of the book Zillion Dollar Thinking, is the MODEL for making objective decisions. It was designed to be a simple, effective, memorable, repeatable and transferable concept. The research...
View ArticleCompletely Sure and Completely Wrong
Discovery We all know them…family, friends, associates and countless others (maybe even me). Their mantra is often “I know what I’m doing, so get out of my way.” In other words , they are totally sure...
View ArticleIn Case of Fire (Break Glass)
When is the last time you saw a glass faced box in a hall with the sign “in case of fire”? Growing up, we saw them in schools, restaurants and in just about every public facility. There was a sense of...
View ArticleShe May Not Be Who She Says
Discovery “Absolutely Guaranteed for Life” “Never Before…Never Again” “Bigger…Brighter…Stronger” “Always…Everyone…Anytime” How many times have you fallen for an alluring and magnetic headline or...
View ArticleA Barking Dog Sounds the Same in Any Language
How does that happen? Why is that significant? Discovery I was watching a golf tourney that was being played in Singapore China, and in the background, a dog was barking. Ironically, it sounded much...
View ArticleWhat Makes Us Tick? What Makes Us Sick?
(Makes Us Tick / Examples) Hope Light Truth Inspiration Goals Connectivity Intuition (Makes Us Sick / Examples) Lies Negativity Oppression Darkness Despair Hopelessness Loss Discovery Time to evaluate...
View ArticleKnow When To Quit
Discovery You have seen it repeatedly. Someone is trying to persuade, convince or sell you something, and they simply do not know when to cut it off. Their conviction and force is overwhelming and...
View ArticleUntil We Witness the Death of These Slogans…
Discovery August 2013 We are inundated with every conceivable message source at all times. The digital world of hardware and software is compounding on an exponential basis. So, one could logically...
View ArticleFrom Dufnering to Sethnering
Discovery As an Auburn grad, the visual of Dufnering [Jason Dufner, pro golfer] brings back images of a long frat night of partying and consequent complete melt down in the back halls (like a raw...
View Article“Will You Double Down” or “Double Up?”
Doubling down, by it’s nature, can be a stubborn and obstinate position to embrace. So, why do many adopt this offensive/defensive stance? Discovery Questions: Why does anyone adopt this position? What...
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